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Our Story

The Science Behind Presence

Psychology shows that first impressions are formed within seconds, and scent plays a measurable role in how people perceive and remember others. Research in social and consumer psychology has found that fragrance can influence impressions of attractiveness, confidence, warmth, and memorability, while scent is also strongly tied to memory and emotion through the brain’s limbic system.

At the same time, personality psychology suggests that people naturally express themselves in different ways—through confidence, empathy, logic, charisma, and emotional awareness. Frameworks like MBTI help describe these tendencies by grouping people according to how they think, feel, and interact with the world.

At Presence, we combined both ideas.

We believe fragrance should not be random.
It should align with the way you naturally present yourself.

That is why each Presence scent is designed around a personality archetype inspired by MBTI traits:

Red for commanding and ambitious personalities
Yellow for magnetic and charismatic personalities
Green for emotionally aware and empathetic personalities
Blue for analytical and strategic personalities

The goal is simple: wear a fragrance that complements the energy you already carry.

Because the right scent does not create your identity—
it reinforces it.

Presence is where psychology meets fragrance.

Psychology/Science References You Can Mention (for credibility in marketing)

If you want to cite evidence in content/posts/website:

Herz, R. S. (2004) – Research on how smell is directly linked to emotional memory.
Sorokowska et al. (2016) – Studies showing body odor/fragrance affects social perception and attractiveness.
Spangenberg et al. (2006) – Retail/environmental scent research showing scent impacts perception and behavior.
General neuroscience: Olfactory processing is closely connected to the limbic system, which handles memory and emotion.

“Designed to complement personality”

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